The Sunshine Coast is a major events powerhouse, driving millions of dollars into local businesses and highlighting new and emerging event infrastructure and industry investment.
Council supported 72 major events through the major events sponsorship program last financial year. These events attracted 178,000+ visitors to the region, primarily during off-peak periods, helping to create a smoother booking cycle for the travel industry.
Visitors arrived as spectators, participants and officials for 72 major events held across the region.
These events collectively delivered a record-breaking $112.6 million economic boost to local businesses, creating a positive ripple effect across industries—from accommodation and dining to retail, transport, professional services and event industry supply chains.
Businesses benefit from events through Sunshine Coast Council’s ‘EventsConnect’ directory, which connects event organisers with industry-specific local suppliers.
This online portal enables event organisers across Australia source local experts in all aspects of event management and operations. It is one of many innovative Council services designed to help Sunshine Coast businesses become more profitable and sustainable.
This month, we shine a spotlight on the business of sports and major events on the Sunshine Coast. If your region isn’t offering your business the same opportunities, should you be asking why?
Scroll down to read more!
- Why the Sunshine Coast delivers maximum advantages for major events (VIDEO)
- Events achieved estimated $112.6 million for the region
- A premier destination for high performance athlete training
- Sports tech poised to take centre stage on the Sunshine Coast
- Maroons choose Sunshine Coast as training location ahead of State of Origin
- Local, national and international runners set for Sunshine Coast Marathon
- The Curated Plate’s latest event brings bold Asian flavours to the region
- Basketball’s Trans-Tasman Throwdown debuts on the Sunshine Coast
The diverse mix of sporting, cultural and community events hosted on the Sunshine Coast showcases the region’s world-class lifestyle, natural beauty and business-friendly environment.
Events also help raise the region’s profile, attract skilled talent and new drive new event related investment.
The Sunshine Coast is also a delivery partner in the 2032 Brisbane Olympic and Paralympic Games.
Join a region that’s attracting visitors, talent and business. Learn how events are driving economic success on the Sunshine Coast!! And why not come and enjoy some awesome events while you're at it!! You won’t be disappointed.
.png?upscale=true&width=520&upscale=true&name=CBD%20(1).png)
